Learn How to Apply Champion/Challenger Testing to Improve Your Decisions
February 26, 2014 (Wednesday) 9 AM PT/ 12 PM ET
Watch the Recorded Webinar
Join us to learn how you can experiment to challenge your current decision strategy and improve your business results! Champion/Challenger testing is a commonly used methodology used to evaluate the effectiveness of changes to an organization’s decision logic, particulary for marketing and risk decisions involving some degree of uncertainty.
SMARTS to increase the agility and scalability of First Rate’s IT infrastructure
Las Vegas, NV., November 13, 2013 — Sparkling Logic announced today from the Building Business Capability Conference 2013 that First Rate Exchange Service, the UK’s largest supplier of foreign currency, has selected Sparkling Logic SMARTS decision management system as part of their new IT platform to support aggressive plans to diversify their customer, product, and market coverage. First Rate is one of the foremost FX experts in the industry; with a multi-billion pound retail business and over 15 years’ experience providing travel money solutions for companies in the finance, travel, and retail sectors.
“At First Rate we are constantly developing our FX offering to anticipate and satisfy the growing market’s needs. Innovation is key to both our success and the success of our customers.” says Nick Collins, Head of Business Solutions, “Sparkling Logic SMARTS will enable us to reduce costs and time to market by improving the agility of our systems and enabling the rapid and efficient implementation of business and market driven changes. We chose SMARTS for its comprehensive decision management environment with out-of-the-box integration of business rules, and predictive analytics, and focus on decision improvement. In addition to enabling flexibility in our core systems, SMARTS will allow us to proactively manage the business results of our automated decisions.“