Start Making Better Decisions

Sparkling Logic SMARTS is a next-generation Decision Management System that uniquely combines Business Rules, Predictive Analytics, and Business Intelligence, to provide powerful insight and control over your automated operational decisions.

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RedPen Business Rule Elicitation

RedPen Business Rule Elicitation

SMARTS RedPen engages business experts with an agile, use-case-driven approach resulting in higher-quality business rules.
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Fluid Metaphors

Fluid Metaphors

SMARTS Fluid Metaphors let you view and author business rules in different visual representations and chose the best representation to understand and refine your decision logic.
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Map-Reduce Simulation

Map-Reduce Simulation

Decision simulations can be executed on very large datasets, using SMARTS out-of-the-box MapReduce framework, to increase your confidence in decision outcomes for mission critical systems.
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BluePen Predictive Analytics

BluePen Predictive Analytics

SMARTS BluePen™ Analytics allows you to induce rules from data to improve decision performance under uncertainty.
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SMARTS Product Tour Webinar

SMARTSLearn more about Sparkling Logic SMARTS

May 7, 2014 (Wednesday) 6 AM PT/ 9 AM ET
Register for SMARTS Product Tour

Join us for a one hour tour of Sparkling Logic’s revolutionary decision management product- SMARTS.  In this webinar we’ll show you how you can use SMARTS to capture, automate, and govern your critical business decisions.

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From Business Intelligence to Better Decisions









Because insight is not enough. Action is needed.

Watch the Recorded Webinar

Join us for a 1-hour webinar to determine if operational business intelligence and decision management are right for your organization. In this webinar we will discuss approaches to implementing operational business intelligence and how your organization can leverage a combination of BI & Decision Management to gain competitive advantage. You will learn:

  • The changing landscape of BI – Classic vs. new approaches
  • Descriptive vs. Diagnostic vs. Predictive vs. Prescriptive Analytics
  • What is Operational BI?
  • The latency problem. Real time vs. Near Real time BI – What’s right for you?
  • Various implementation approaches and common stumbling blocks
  • Examples of Operational BI and the missing ingredient for success
  • How Decision Management turns BI insight into action in your operational systems

This webinar will be co-presented with our consulting and implementation partner Mariner .

Friday – April 18, 2014
9:00 am – 10:00 am PT / 12:00 pm – 1:00 pm ET

Watch the Recorded Webinar Now

Experiment for Better Decision Results Webinar


Learn How to Apply Champion/Challenger Testing to Improve Your Decisions

February 26, 2014 (Wednesday) 9 AM PT/ 12 PM ET
Watch the Recorded Webinar

Join us to learn how you can experiment to challenge your current decision strategy and improve your business results!  Champion/Challenger testing is a commonly used methodology used to evaluate the effectiveness of changes to an organization’s decision logic, particulary for marketing and risk decisions involving some degree of uncertainty.

Continue reading “Experiment for Better Decision Results Webinar” »