Our Advisors

Sparkling Logic is honored to count the greatest luminaries in Decision Management on its board of advisors.


Partrick PerezPatrick Perez – Strategic Advisor

Since 1999 Patrick has been an Angel investor for more than 25 start-ups and a Consultant for Large players in the US & Europe – including Vodafone the Mobile world leader, Vivendi, and Universal Music Film TV and Games.  He specializes in the convergence of multi-platform web Content / Community / Commerce and contributes to the rising of a Web 3.0 that combines Semantic & Social Web.  In 1985 Patrick was the co-Founder, CEO and Chairman of Neuron Data in Palo Alto, CA.  Nueron Data became the world leader in Expert Systems with NEXPERT -renamed Blaze Advisor.  Patrick was a Director of ND till its IPO on the NASDAQ in 2000 under its new name Blaze Software, now part of FICO, NYSE.  In 1984 at BBDO, Patrick was the Creative & Strategic Planner for the launch of the Apple Macintosh in Europe.


Larry RosenbergerLarry E. Rosenberger – Strategic Advisor

Larry Rosenberger assumed the role of Fair Isaac’s first Research Fellow in October, 2007 and currently fulfills that role on a half-time basis, continuing a 36 year career with the company that began in 1974.

From 1999 to 2007, he led Fair Isaac’s Research Unit, focused on early stage innovation in predictive and decision analytics focused on helping consumer products and services clients make better decisions on their prospects and customers.

From 1991 to 1999, he served as President and CEO.During that time, Fair Isaac experienced consecutive years of record growth, with annual revenues increasing from $31 million to over $276 million. Prior to that position, he led the Engineering, R&D Division focused on the technical development, production and marketing of the company’s most advanced products, such as TRIAD adaptive control and the FICO Score as well as advances in predictive analytics methodology.

Larry holds a B.S. in physics from MIT and an M.S. in physics and a M.S. and an M.Eng. in Operations Research from UC, Berkeley.

In the for-profit world, he currently serves on the boards of three early-stage privately-held companies: chairs Global Analytics (San Diego), ECCOgen (San Francisco), GMH International (Boston).

In the non-profit world, he currently serves on the boards of The Buck Institute for Education (Marin County), Swords-to-Plowshares (San Francisco), and Envision Schools (San Francisco Bay Area).

In addition to board work, he informally advises seven organizations – four for-profits: Sparkling Logic, Crimson Informatics, Scorelogix and DeMyst – three non-profits: chairs the Advisory Board of the IEOR Department at UC Berkeley; E3; 10,000 Degrees.

He co-authored: “The Deciding Factor: The Power of Analytics to Make Every Decision a Winner” (2009).

Larry and his wife, Diane, have two sons and four young grandchildren.


Dr. Charles ForgyDr. Charles Forgy, PhD – Strategic Advisor

Dr. Charles Forgy received a BS in Mathematics from the University of Texas at Arlington in 1972, and his Ph.D. in 1979 from CMU. A student of Allen Newell, he received his Ph.D. based on the Rete Algorithm. Dr. Forgy remained at Carnegie Mellon post-graduation and worked on further improvements to OPS. He was co-principal investigator on a DARPA funded contract to develop parallel hardware for production systems.

In 1983 he founded Production Systems Technologies (PST) to develop and sell rule-based software, where he developed Rete II, a more efficient successor to Rete. Rete II enabled rulebased programs to run between 50 and 100 times faster than the original Rete algorithm, with the performance gains increasing with the complexity of the rules.

Dr. Forgy was also Chief Scientist with Rules Power where he developed Rete III extensions for rulebased Workflow systems. After Rules Power was bought by Fair Isaac (FICO), he adapted the Rete III engine for FICO Blaze Advisor. More recently, Dr. Forgy has developed Rete-NT, a more advanced inference algorithm than Rete 2 or Rete, and has created a parallel rule engine used by some of the clients of PST.

Dr. Forgy now licenses the Rete-NT algorithm to Sparkling Logic. He also contributes his considerable experience to the R&D efforts of the company.

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